Reducing an organization's customer support efforts by redesigning their website
Hi!
I'm a UX designer with 3 years experience working on client projects, using critical thinking and design to align business and user goals.
Case studies
Sneak peek
Enabling citizens to easily check and pay their taxes to the local administration
The pandemic forced Romanian city halls to undergo digitalisation, particularly in the area of tax collection. As part of this effort, I designed an iOS/Android app that allows citizens to conveniently check and pay their taxes, duties, and other fees such as parking. This takes the hassle out of tax paying, which is notoriously known for lengthy queues and bureaucracy. Additionally, the app includes a news feature which fosters better communication between citizens and city halls.
Enabling city workers to check complaints sent by citizens and fix the issues
When citizens send complaints to the city hall, such as potholes in the streets, fallen trees or illegally parked cars, a city worker must identify the location of the incident and fix it. I designed an Android app which enables city workers to easily identify these incidents on the map, and add updates to each incident as it goes through different states: identified → job in progress → job done → verified. The app connects to a web interface used by citizens, allowing them to see the progress on the incidents they reported, improving trust and transparent communication with the local administration. In return, authorities have full traceability over each incident report.
Resume
Download PDF resumeWork experience
User Experience Specialist
Evozon -
- led the design process for various products, from initial client discussions to creating IA, user flows and wireframes, ensuring alignment between business goals and user needs;
- designed a CMS for a cross-platform metaverse from scratch, ensuring seamless integration with the other platforms (ecommerce, 3D web and 3D VR), collaborating with a large, distributed team;
- led the redesign of an organisation's website, reducing support requests by 65%;
- improved the company's internal project and client management software, used by 50+ project, department and account managers, and C-level executives.
Freelance UX Designer/Consultant
Pixbite -
- multi-tasked across different responsibilities for clients in agro-tech, marketing and web3;
- designed and optimized 8 web and mobile apps for local administration institutions.
UX/UI Designer
Sparktech Software -
- created wireframes, user flows, hi-fi mockups and prototypes, and contributed to the organisation's design system;
- collaborated with a cross-functional team to design and deliver over 100 mini-apps for web and touchscreen walls, used by KPMG consultants for interactive client sessions in 60 countries;
- streamlined knowledge sharing between AI/ML engineers and FE developers for a web-app which analyzed bias in AI, by designing flows, interactions and data visualisation specific to AI;
Architect/architectural designer
Various architecture studios -
- created 2D/3D designs and technical drafts for architecture and interior design;
- collaborated with cross-functional teams to ensure alignment between specialties.
Education
Professional Diploma in UX Design
Glasgow Caledonian University and UX Design Institute -
Master's and Bachelor's Degree in Architecture (M.Arch and B.Arch)
Ion Mincu university of architecture and urban planning -
Skills
Design
- information architecture
- interaction design
- user flows
- wireframing
- lo-fi and hi-fi prototyping
- responsive design
Design research
- competition analysis
- user research
- journey maps
- personas
- usability inspection
- heuristic evaluation
collaboration
- discovery workshops
- stakeholder management
- design critiques
- team knowledge sharing
Contact
Bucharest, Romania